Careers

Trial Guides, an established and successful e-commerce / publishing and continuing education company, seeks a talented Director of Operations, who wants to see his or her contributions have a significant impact. Based in Portland, Oregon, we publish books and media for doctors and lawyers, with a growing business in both web based continuing education and digital marketing for law firms. Our books, videos and continuing education events help our customers obtain personal and social justice for hundreds of thousands of people every year. Our authors and speakers are leading speakers and writers in their field.

We are seeking a full time Director of Operations to manage our team and improve our eCommerce success. Despite being in business for 20 years, we presently have approximately 10 employees and full time contractors, although our recently announced digital marketing agency is expected to grow the company significantly in the coming years. The owner, who had run the company successfully, has stepped back from running the company for health reasons, but will remain available to the Director of Operations.

Our company requires intelligent, self-motivated people who will work well together. This position is full time, and could involve infrequent national travel to live events. (If the candidate is interested.) Qualified candidates are encouraged to apply immediately.

Required experience, skills, and traits:

• Experienced office computer and technical system management skills are required for this position, including but not limited to working knowledge of Word, Excel, Acrobat, and Google Suite. eCommerce experience is required. We operate on Shopify, so experience with that platform would be a plus.
• Excellent spelling, grammar, sentence structure, and proofreading skills - our authors and customers are almost all lawyers and this is important to those with whom you will interact.
• Strong work ethic (including consistent and punctual attendance at work).
• Patient, trustworthy, dependable.
• Ability to communicate effectively with co-workers, authors, and customers.
• Strong problem solving skills, including the ability to solve problems as they arise.
• Attention to detail.
• Sound judgement and professional demeanor.
• Excellent phone étiquette and verbal communication skills.
• Ability to work in, and foster, a creative environment.
• Ability to be flexible and pick up tasks as needed. Prioritize and re-prioritize workload as priorities shift and multitask.
• Ability to set and meet deadlines, goals and objectives both personally and for the team.
• Strong organizational skills.
• Ability and willingness to familiarize yourself with our products – due to the niche nature of our company there will be a big learning curve initially. Familiarity with law and legal field not required but a plus. (The owner is a lawyer and will be available to train and interact with you to teach you the basics as a starting point.)
• Commitment to excellent customer service.
• Ability to handle difficult customer and author communications with composure and professionalism.
• Ability to develop working relationships with customers, authors and staff.
• If necessary, the ability to help customers with technical issues and give technical support over the phone.
• Punctuality.

Responsibilities Include:

• Overseeing the operation of the company, setting goals, coordination of employee and contractor efforts, and motivating the team to meet those productivity and financial objectives.
• eCommerce initiatives; We have extensive experience in this field, but remain open to improvements in how to reach our market demographic. This position would review our present eCommerce operation with internal marketing team to determine if there are ways to improve market penetration, and improve the sales of the company through different methods of digital or traditional marketing.
• Business operations; handle business licensing, state sales tax filings, 1099s, royalty calculation, check writing, and interaction with the owner regarding business contracts.
• Oversee trade show booth space and staffing to represent the company's publishing products, as well as its new Digital Marketing Agency.
• Interaction with owner as in-house legal counsel, as well as outside legal counsel for intellectual property and other legal issues that may arise.
• Effectively communicate with customers, authors, vendors, employees and owner.
• Maintain familiarity with products and make recommendations to customers.
• Occasional Customer Service: fixing problems with customer orders, contacting customers about order issues, placing orders for customers, answering customer service emails.
• Oversee technology integration to improve our customer's experience, or our digital marketing methods. Most of these projects are complete at this time, but it is possible that this will be required in the future.
• File maintenance and organization (digital and physical filing systems).

Additional job requirements:

• Work well in a group. We have a small, intelligent, and cohesive group. Many of the employees have been with the company for an extended time. We like doing what we do! We share ideas and help each other, we pitch in, and we get things done. We need someone who can help us find effective new methods of engaging our demographic with high quality books, audio, video, and continuing education, then expanding our demographic through new areas of the legal field.
• Be creative and intensely interested in ongoing learning in their field.
• Work well without supervision.
• Except for bad weather days (or a pandemic), be prepared to work full time and on site in our NW Portland office. (Please note that relocation assistance is not available.)

Please Note:

This is a full-time position that must be performed on-site in our office in Portland, Oregon [except while under state ordered COVID-19 quarantine]. No remote candidates will be considered. Pay is based upon experience and skill set. Excellent benefits package includes low-deductible, high-quality medical plan with alternative health benefits, available vision and dental insurance, and 401(k) with a 3% company contribution. Includes paid vacation and sick days.

Strong references required.

Please submit your resume via PDF.

Additional Compensation:

• Bonuses, if company meets its annual financial goals.

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Benefits:

• Health insurance
• Retirement plan

Schedule:

• Monday to Friday

• Either 8:00-4:00 or 9:00-5:00 Pacific

This Job Is:

• A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
• Open to applicants who do not have a college diploma

Trial Guides, an established and successful e-commerce company, seeks a talented part time and full time writers for our digital marketing agency. Based in Portland, Oregon, we publish books and media for doctors and lawyers, then sell product directly through our web site, and via Amazon. Our products help our customers obtain personal and social justice for hundreds of thousands of people every year. Our authors are leading speakers and writers in their field.

Our digital marketing agency does marketing for law firms throughout the United States.

We are looking for exceptional marketing writers who will help us create a wide variety of content for legal web sites, and potentially develop other aspects of digital marketing. We are looking for talented writers to help us create comprehensive marketing programs for our agency customers.

We are looking to fill several positions with both part time and full time writers. While the job can start (and remain) freelance, we are also interested in hiring the best writers as employees.

Writers will reporting to the Senior Content Writer.  This is a flexible position and can be located remotely, with preference given to those who can meet at least once a week in person at our Portland Oregon office. This position is responsible for writing content that improves the search engine optimization of our clients’ websites to ensure maximum website visibility and conversion rates. Your primary objective: to write content that improves organic search rankings, unpaid search volume, and client leads.

Successful applicants will have exceptional writing skills and an ability to produce high-quality, SEO-driven content. You may not necessarily have experience writing on legal topics, but you should possess a willingness to learn and write for SEO. We are looking for candidates who can manage multiple assignments/tasks on their own without missing deadlines. The ability to research and provide great insight to our readers is necessary, as is the ability to update existing content as needed.

Job Description:

• Write SEO-targeted content (home page, practice area pages, blogs and news articles) to drive traffic to our lawyer-client websites
• Update performant articles as assigned by editors
• Source imagery for your articles
• Collaborate with editors and content specialists
• Sit in on occasional meetings with clients and prospective clients
• Alert senior content editor of any issues

Minimum Qualifications:

• Minimum one (1+) year of experience as a professional content writer. Familiarity with the legal field is a plus
• Excellent writing and self-editing skills
• Experience sourcing imagery.
• Ability to multitask, meet deadlines, and work independently.
• Strong attention to detail, particularly copyediting.
• Experience with SEMRush, Moz or ahrefs is a plus
• Excellent organizational skills
• Ability to communicate and provide feedback effectively.
• Superior time management skills.
• Passing understanding of search engine algorithms and ranking methods (we will train you here)

Special Qualifications:

While these are not necessary, we would be particularly interested in candidates with education or training in the following areas:

• Law (please specify area)
• Medicine / Osteopathy
• Chiropractic
• Nursing
• Medical literature
• Crash Reconstruction
• Trucking laws or regulations

Reasonable Accommodations Statement:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

How to Apply:

Submit the following info here.

• Resume (in PDF format) with relevant writing experience.
• Writing samples: Links to at least two but no more than four writing samples. (While they do not have to be related to law, content that is on par with what you might expect to see on a law firm’s website is ideal)
• Other relevant links: Your LinkedIn profile, social media profiles, and/or online portfolio.

Trial Guides, an established and successful e-commerce company and Digital Marketing Agency in business since 2004. Based in Portland, Oregon, we publish books and media for doctors and lawyers, then sell product directly through our web site, and via Amazon. Our products help our customers obtain personal and social justice for hundreds of thousands of people every year.

Our authors and webinar hosts range from world-class attorneys and trial consultants to psychologists, communication specialists, and digital marketing strategists. We are the only publishing firm in the country that exclusively serves this clientele, and our success is largely a function of our superior use of digital marketing developed over the past 20 years. Through our own marketing efforts—website optimization, SEO, email marketing, “Pay Per Click” advertising, audience retargeting, social media, and a commitment to hiring the best editors available—we established not only our brand, but the national reputations of many of the leading trial lawyers in the country.

To meet the demands of an increasingly online marketing funnel, Trial Guides launched its digital marketing agency in 2022. The agency offers not just market research, high-level strategy, SEO, and targeted advertising, but also content creation: a critical component of website health that often falls out of scope for most marketing companies. We are a smart, streamlined team of writers, data nerds and legal experts. Our team members pride themselves on being self-motivated, adaptive, and genuinely curious about legal and medical topics.

SEO Marketing Strategist Position Summary:

Trial Guides is hiring a talented SEO Specialist to join our Digital Marketing Agency. Reporting to the DM senior staff, this is initially a contract position, with the goal of finding high performers for a permanent, full-time employment position. Applicant can be located remotely within the United States, with preference given to those who can meet once a week in person at our Portland Oregon office. This position is responsible for improving the success our clients’ websites and digital marketing campaigns to maximize website visibility, visits and conversion rates. This function is imperative to improving organic search rankings, increasing unpaid search volume and increasing their client leads.

Job Description:

• Develop and implement optimization strategies based on data-driven analysis that increases the client's search engine results page (SERP) organic rankings
• Research effective keywords to use throughout the client websites to increase SERP rankings and drive valuable traffic to the website
• Review and analyze the client websites for areas that can be improved and optimized for SERP organic rankings
• Monitor daily performance metrics to understand SEO strategy performance
• Build and present analytics reports, site audits, keyword analysis reports, and competitive analysis reports to client marketing team and leadership
• Collaborate with others within the client marketing department to manage SEO strategy
• Collaborate with web content contributors from other departments and advise them on SEO best practices
• Analyze keywords, SEO rankings and techniques used by competitors
• Assist with web performance, brand compliance, online reputation, and meeting clients’ goals

Minimum Qualifications:

• Minimum three (3+) years experience in developing and executing successful website SEO strategies
• Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Experience with SEO industry programs and tools such as SEMrush, Moz, ahrefs, Siteimprove, etc.
• Experience with analytics programs such as GA4.
• Able to complete competitive SEO analysis of other client websites
• Basic knowledge of web programming languages such as HTML, CSS and JavaScript
• Familiarity with content management systems
• Comfortable analyzing high volumes of data on a daily basis
• Ability to think creatively and strategically, and to identify and resolve problems
• Able to communicate effectively with excellent written and verbal presentation skills
• Outstanding organizational, analytical, time management, and research skills
• Works well independently and with colleagues on a team
• Learns quickly and enjoys taking on new challenges

Preferred Qualifications:

• Bachelor's degree in digital marketing, communications, marketing, creative writing, information science, or a related degree is preferred
• Proven SEO experience is strongly preferred
• Previous experience in the legal/medical fields is not necessary, but will be advantageous

Reasonable Accommodations Statement:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

How to Apply:

Submit the following info here:

• Resume. Please list all relevant education and experience. We are particularly interested in your SEO work in the past.
• Writing samples: Links to at least two but no more than four writing samples. (They do not have to be related to law)
• Other relevant links: Your LinkedIn profile, social media profiles, and/or online portfolio.